
Channel 4 takes a look behind the scenes at one of Britain's leading high street cosmetic surgery clinics, Transform. The documentary which has been filmed over serveral months, offers viewers a fly-on-wall style look at the everyday goings on of the more dynamic areas of the beauty industry. Liposuction, breast implants and dermal filler injections are just all in a days work for the staff at Transform and Channel 4 take you through each procedure with both patient and doctor interviews and close up footage of all the nips and tucks.
Transform employ over 280 full time staff from qualified surgeons, technicians and consultation staff to a robust and proactive marketing and sales department. Channel 4's programme reveals the mechanics of running a £40 million treatment centre and how it is vital to keep promoting new and improved surgical and treatment techniques to appeal to the consumer market. The beauty industry is booming and now more than ever, men and women alike are opting to 'have work done' and the trend looks here to stay. Doctors, Dentists and Surgical Consultants all offer insights into the change in public attitude towards artificial enhancement of the body aesethetic and Transform positions itself as bringing the celebrity beauty choices to the high street.
It's a brave decision to undertake any form or cosmetic surgery or treatment but an even braver one to do so on national television. Channel 4's programme follows a number of these brave souls who wish to alter or improve their appearance. Some patients wish to overcome stigma's which they feel are attached to a particular aspect of their look such as Eric who suffers from Hair Loss, and whilst others simply believe that they are entitled to look the best they can and what nature can't achieve, then money certainly can. Whatever your views on cosmetic surgery, it's certainly worth a watch.